A concept of a rebrand for a coffee roastery wanting to redefine themselves. Leaning heavily into the caribbean spirit and with coffee only imported from Latin- and South America, I embraced that mentality fully when designing the brand. The result were a reality escape from the rainy streets of Gothenburg into a world where the sun where shining on the pastel coloured art nouveau buildings and the sounds of someone plucking an acoustic guitar was heard from an open window.